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Initial bundles were typically collections of independently developed games featuring multi-platform support including Microsoft Windows , macOS , and Linux platforms provided without digital rights management DRM. Subsequently, the bundles became more frequent and expanded to include games from established developers, AAA publishers , games for Android -based devices, bundles promoting game jams , and bundles featuring digital copies of music, books and comic books. Bundles are presently offered on a more regular basis, with a persistent storefront for individual game sales.
The Humble Bundle operation has since grown to include a dedicated storefront, the Humble Store, and a publishing arm, Humble Games, to support indie games. As a corporation, Humble Bundle is headquartered in San Francisco, California, with about 60 employees. Wolfire had also recently teamed with Unknown Worlds Entertainment to offer a bundle based on their Natural Selection 2 game. Gordon , who was also responsible for porting Aquaria to Linux. With his close ties to these independent developers, as well as Ron Carmel of 2D Boy , Rosen was able to assemble the package, taking advantage of merchant sales systems offered by PayPal, Amazon Payments , and Google Checkout to minimize the cost of transactions and distribution.
Though achieving word of mouth was a key element of the potential success of the bundle, Rosen also recognized that the process to purchase the Bundles had to be simple; including elements like user account registration or the use of a secondary download client would have potentially driven away sales. Rosen believed Child's Play was a worthwhile cause that brought video games to hospitalized children and helped to fight the stigma of video games, while he selected the Electronic Frontier Foundation to support their anti-DRM stance.
The two recognized the value proposition of continuing this model, and spun out Humble Bundle as its own company shortly after the release of the second bundle. Rosen and Graham served as its founders. Humble Bundle will continue to operate as a separate entity within IGN, and according to the company, there are no plans to change their current business approach in the short-term.
Instead, they see "a lot of opportunities" for the customer bases of both companies, according to Humble Bundle founder John Graham. Rosen stated that they felt that Humble Bundle had gotten to a point where it was stable with many potential growth opportunities, but beyond his or Graham's mindset of establishing startups.
The two plan to remain as advisors to the company for at least the rest of the year. Since its inception, the Humble Indie Bundle offerings are typically a two-week period where between three and five games are offered at a pay-what-you-want model. Most bundles have featured added bonuses that are announced midway through the period as added incentive for purchasing the games; previous purchases automatically receive these bonuses after Humble Indie Bundle 9, these midway bonuses were made exclusive to above-average buyers.
More recent bundles have included a "beat-the-average" bonus should the purchaser contribute more than the current average price others have performed. Other bundles have featured game soundtracks as either part of the core bundle or as an extra reward. With the DRM-free nature of the offered games, the source code for several games has also been included as part of the bundle's offerings.
Humble Bundle works with developers to determine scheduling and availability of games, and make decisions about which games to include within bundles, asking themselves "will this be exciting for gamers", according to employee Richard Esguerra. The purchaser is able to name any price for the bundle. The Humble Bundle website interface gives users the chance to determine how to distribute their contribution, defaulting to a specific split between the developers, the charities for that event and a "Humble tip" which is used to cover hosting and other costs of the bundle.
The purchasers can choose to give all or none to any of these groups, or any combination of these. In later bundles, purchasers can also buy the bundle as a gift for others. Games are typically available as standalone clients for Microsoft Windows, macOS, and Linux-based systems; in many cases, the bundles represent the debut of a game on the latter two platforms. The purchaser can often also obtain redeemable codes for the games on services like Steam or, less often, Desura or Origin.
Starting on October 31, , Steam keys are automatically applied to the user's Steam account when redeemed, in an attempt to prevent the resale of keys. Android -based Bundles were first launched in January These Bundles do not feature redemption codes for the Google Play store, but instead require the user to install the Humble Bundle which downloads the Android application package files for the apps directly to the user's device.
Some bundles have included games available both on Android and Windows, allowing users to redeem the game for both systems. The Humble Store is an extension of the sales system developed for managing the Humble Bundles. It offers the capabilities of the payment and customer services that they had created for the various Bundles to independent developers as an alternate marketplace for these games. According to Joshua Knoles of the Humble Bundle team, they "wanted to create something that would allow developers to easily sell their games through their own web site as well as provide a painless buying experience for purchasers".
In some cases, such as with FTL: Faster Than Light and Sportsfriends , the developers used the Humble Store to provide tier rewards during their crowd funding phase using sites like Kickstarter. Ben Kuchera of "Penny Arcade Reports" compares the Humble Store as a potential competitor to virtual storefronts like Steam , offering a more personable level of service to developers and customers than these larger systems.
Following the conclusion of the Humble Android Bundle 5 in March , the site announced new weekly sales that feature the same pay-what-you-want for a single title, starting with the game Bastion. As with the regular bundles, each weekly sale has several tiered payment options. Aside from only lasting one week instead of two, running consecutively with main bundles, and being based on a singular theme often a particular developer's games , the sales work exactly like the bundles.
Taking cues from the two week "Humble Daily Bundle" promotion, Humble Flash Bundles are similar to Weekly Sales, but only last for 24 hours and may include repeats of previous bundles and sales. In October , Humble Bundle launched its Humble Monthly subscription service; those that subscribed would receive a curated set of games at the start of each month, delivered in a similar manner as other Humble products such as with Steam key redemption or DRM-free copies.
Five percent of the subscription fees go to charity. Bowling compared the idea to a book club , allowing them to curate the monthly bundles on themes or complementary ideas. Bowling also stated that this can be a larger incentive towards developers into participating in this program since revenue for games can be better estimated based on the number of subscribers compared to their normal "pay what you want" pricing scheme.
Humble Bundle co-founder John Graham stated that while initial subscription numbers were low due to potential subscribers being unaware of what type of games were offered, that by February , they have reached more than 70, subscribers to the service. At this level, Humble Bundle is able to use some of the money to fund the development of new games, "Humble Originals", for those subscribers in future Humble Monthlies; the first such "Humble Original" was Elephant in the Room developed by Mighty Rabbit Studios , released with the February Monthly bundle.
Starting in June , those that maintained their monthly subscription also gained access to the Humble Trove, a library of DRM-free games that will expand over time, alongside the games offered through the Monthly bundles. Humble transitioned the Monthly subscription service to the Humble Choice in December A premium tier allows subscribers to keep 9 of the games, while the basic tier allows for 3.
Existing Monthly subscribers were automatically transitioned to the premium tier with the ability to keep 10 games , but at the existing Monthly subscription rate which they keep as long as they maintain their subscription. Additionally, Humble added a lower-cost tier that gives access to the Trove but no other free games.
In February , Humble Bundle announced that it would begin to offer publisher services to developers across multiple platforms, including computer, console, and mobile devices, building upon its existing suite of services. Humble Bundle's lead for the publishing effort, John Polson, said that developers are able to pick and choose a selection of options that Humble Bundle can offer, recognizing that few publishing models are able to meet the vastly different needs of developers.
It aims to provide funding, production and marketing support via Humble Games to Black game developers. The first promotion was considered to be very successful. Rosen noted that they considered the million-dollar goal as a best-case scenario, but once the sale actually started, "it was immediately clear that we were on to something".
Instead, he believes smaller games with no wide profile and are "legitimately good" would be ideal for inclusion in future Bundles. As a result of the success of the bundle, other groups have started similar pay-what-you-want plans for other indie games, including "Indie Gala", "Indie Royale" and "Little Big Bunch". PC Gamer named the Wolfire team as founders of the Humble Indie Bundle as their community heroes for their support of the indie game development market. After the end of the Humble eBook Bundle, John Scalzi noted that various factors, such as brand name recognition, a lack of DRM, a focus on charity, the uniqueness of the bundle and its format, and the variety of included authors, all made the Humble eBook Bundle a success.
In conclusion, Scalzi lauds the idea of the Humble Bundle, and notes to future contributors that while the bundle is low-margin, it's also low-risk. Terence Lee of Hitbox Team also mentions that the Humble Bundle was a success for their game Dustforce , even after the bundle ended.
When Humble Bundle first called the team and asked if they could port the game to Linux and bundle it, the game sold about ten copies on Steam daily. The day the Humble Indie Bundle 6 came out with Dustforce in it, sales through the Humble Bundle skyrocketed to over 50, copies per day. On the other hand, Binding of Isaac and Super Meat Boy developer Edmund McMillen noted in a tumblr post that the bundles are "not as successful as many would think.
Ultimately, according to McMillen, Humble Bundles neither hurt nor help in the long run and now seem more of a tradition than anything else. While aware of the presumed software piracy, Rosen says that Wolfire will take no steps to limit it, believing that "making the download experience worse for generous contributors in the name of punishing pirates doesn't really fit with the spirit of the bundle".
In preparing for the second Humble Indie Bundle sale, John Graham acknowledged that some may still download the game through illegal means, but also said that the organizers of the bundle gave their best effort to make the process of purchasing the games simple, and they also wished to create a social impact with the sales by including contributions to Child's Play and the Electronic Frontier Foundation. Several games in the Humble Indie Bundles have been released as open-source software as a result of the Bundles reaching certain sales levels.
One such game was Wolfire's own Lugaru HD , where they released the engine under the GNU General Public License, and also included the various art assets, level designs, and other creative elements under a freely redistributable license for personal use. The Humble Indie Bundle 4 overlapped with a large holiday sale on the Steam software service, which offered numerous prizes by completing some achievements associated with the offered games in Steam, including entries into a raffle to win every game on the Steam service.
In November , Humble Bundle, Inc. The price these sites offer undercut the current price of such games on digital marketplaces and without reciprocating sales back to the developers or charity organizations. Alexander Zubov of Kot-in-Action Creative Artel who developed the Steel Storm games complained in an interview about the trouble he had getting his games accepted into the Bundles, originally trying to push their game's first episode as a free bonus for the second Bundle, and then trying to get their full game into the third.
Zubov recalls that he had heard "nothing back" until they made a "last minute decision" to include Steel Storm: Burning Retribution in the Humble Indie Bundle 3. Even then, Zubov further described his dissatisfaction with how payment was handled, saying that they were "offered a tiny-tiny fraction of what HIB3 made, a very small compared to the profits of HIB3 fixed amount of money" even though, according to Zubov, "when Steel Storm was released as a bonus, their sales jumped up significantly.
Zubov noted that their inclusion in the third bundle "did get a lot of users who redeemed their copy of Steel Storm on Steam and Desura" and that they hoped this would help keep their "current user base, which we gained with HIB3, interested in our upcoming games". Ask Question. Asked 5 years, 7 months ago. Active 4 years, 11 months ago. Viewed times. Is there an official, semi-official, or educatedly speculated reason?
Improve this question. Add a comment. Active Oldest Votes. Improve this answer. Jul 6 '15 at Given that a major design goal of Bitcoin is to be much less susceptible to fraudulent payments than credit cards, it would be interesting to know more specifically what kind of issues they are having. Lohoris That is surprising, but that's their officially stated reason. Well, they accepted 0-confirmations transactions, so the issue is clearly that. But I'm really surprised they couldn't just add a few confirmations as requirement, instead of outright removing it.
Erwin Bantilan Erwin Bantilan 1. Is that based on speculation or do you have a source for that? Hi, Yep I know someone doing it.. Here's what you get on humble bundle when you order via bitcoin.. Sign up or log in Sign up using Google. Sign up using Facebook. Sign up using Email and Password.
Post as a guest Name. Email Required, but never shown. The Overflow Blog. I followed my dreams and got demoted to software developer.
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